When Apple dismissed iOS head Scott Forstall last year, the software's look and feel became the domain of the company's designer-in-chief, Jonathan Ive. Many predicted that Ive, whose simple hardware designs have become iconic in the industry, would introduce a flatter, less showy aesthetic to iOS.
A new rumor suggests he's doing just that. Ive is said to be eschewing Apple's "skeuomorphic" design — where digital representations of objects are designed to resemble real-world counterparts — in favor of simpler shapes and non-textured surfaces, 9to5 Macreports.
Details on how the design of iOS will get flatter are scant, but one source says the interface will lose "all signs" of gloss and skeuomorphism. For example, the Notes app, which currently resembles a yellow legal pad, may become something closer to Evernote or any number of iOS to-do list apps.
Although the changes, as reported, are extensive — including redesigned toolbars and tab bars — iOS 7 won't be any harder to use than any previous version of the software. Although it will look different, the report says, it will operate in a similar way as it always has.
Rumored to be codenamed "Innsbruck," iOS 7 is said to have new "glance-able" information panels, perhaps similar to some of the functions shown in this concept video from an ambitious designer. Apple had previously considered adding a function similar to Exposé on OS X for multitasking, but opted instead for the "bottom drawer" that exists in iOS now.
If the report is true, Ive will fully put his stamp on iOS with version 7, officially moving away from the skeuomorphic aesthetic that's been a hallmark of the system since its inception. Steve Jobs was known to be a proponent of the design philosophy, as was Forstall.
Apple, with Ive as chief software designer, has already started to move away from skeuomorphism. The revamped version of Apple's Podcasts app, for example, ditched the reel-to-reel tape icon for playback that was criticized as silly, difficult to use and a waste of space.
Would you be excited or apprehensive if Apple fully discarded skeuomorphic design in iOS 7? Share your thoughts in the comments.
Image by Kevork Djansezian/Getty Images News/Getty Images
You might not have noticed, but Facebook has rolled out a new main logo and refreshed the design of other icons for the first time in years.Facebook's logo no longer includes the faint blue line at the bottom of its "F" icon. The letter is also pulled closer to the edge of the box.
Although this was first spotted on the information page for Facebook Home — the social network's new app launcher for Android — the new logo showed up in the company's newsroom webpage on Friday, according to web developer Tom Waddington for the site Cut Out + Keep.
Other official pages have received logo refreshes in the past few weeks, from the security badge to the privacy icon. The redesigned logos feature Facebook's signature blue color as a background to create a more streamlined, uniformed look.
Facebook has not yet responded to a request for comment.
What do you think of the new logo and icons? Will you miss the light blue line?
Images courtesy of Facebook and Tom Waddington
Analysis — Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.
Conceptualization — The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.
Identity — We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.
Actions — Rebranding, visual identity, stationary, packaging, interior design.
Launched last month, Firefox OS is a new operating system developed by Mozilla specifically for use in mobile devices. Like its popular (free and open source) browser, Firefox, this OS “brings the freedom and unbounded innovation of the open Web to mobile users everywhere” as Gary Kovacs, CEO, Mozillaannounced. Firefox OS is entering a very tough market where Apple’s iOS and Google’s Android have a stronghold on the market so it’s up to Mozilla’s do-good vibe and geek-cred to gain ground on the iOS’ chastity-belt-approach and Android’s super-deploying powers to become a contender. So far 17 mobile operators around the world have committed to Firefox OS and upcoming smartphones built specifically for it will launch later this year. To help Firefox OS build a broader consumer brand of its own Mozilla worked with Wolff Olins to “unleash the Fox”.
Firefox, one of Mozilla’s flagship products, has always been about keeping the Internet free and open for people everywhere. This is the guiding principle for the browser, and it’s also the strategic foundation for the operating system. The Firefox brand, and thus Firefox OS, measures success by the number of people who have access to the full power of the Web. This idea of empowerment, of being a catalyst for individual and collective progress, is the key idea for the Firefox OS experience. And while Firefox OS lives and breathes in a mobile world, the brand reinforces the same vision that inspired the desktop experience.
— Mary Ellen Muckerman, Head of Strategy, Wolff Olins
In developing the brand expression for Firefox OS, we wanted to create a connection to the existing Firefox mark but also signal that something dramatically different was happening so we literally ‘unleashed’ the Fox, putting it in motion to super power people, products and ideas it comes in contact with.
— Mike Abbink, Creative Director, Wolff Olins
The Fox, like Firefox OS, is fun and friendly, supportive and protective, and fast and powerful. Blazingly fast, the Fox doesn’t play by the rules. It is everywhere you need it to be—a force for good that powers your mobile world, ignites your imagination, protects you and your identity, and supercharges your life. Lively, swift, and agile, the Fox puts freedom in your hands.
— Firefox blog post
It was very important for us to create an identity system that had movement and flexibility, consistent with a mobile experience and brands built to live in many different types of environments. That said, the Fox has evolved slightly to maintain the familiarity of the Firefox symbol but embody the spirit of a superhero—agile, fiery, protective and always looking out for the greater good.
— Mike Abbink, Creative Director, Wolff Olins
Unlike the system icons or logos of Apple’s Safari — booooring — and Google’s Chrome — booooring — Firefox’s has always been the most memorable, with an adorable fox wrapping its tail around the globe, developed originally by Hicks Design. While Firefox OS simply reuses this icon with the name of the product as its official logo (seen at the top of this post) the brand will best be known by releasing the Fox from its job of protecting the world against its evil OS competitors and letting it run wild and free. At first it’s almost disconcerting to see the Fox’s face as well as watching it strike a pose other than the original, but its long fiery tail, determined glance, and bouncy attitude are sure to give the brand some much needed energy. In application, the Fox interacts nicely with type and product shots (directly below) and it can go crazy as in the booth at the Mobile World Congress (also below). While Mozilla could have just settled with its FF Meta-esque logo, it’s nice to see this company do something much more energetic, visually rich, and with a more human touch that further establishes it as the less corporate of its competitors.