from Pradodesign Twitch is closing its Communities
Say goodbye to Twitch’s Communities. The game streaming service says it’s soon killing off this still relatively new addition to its site in favor of implementing a tagging system instead. With the changes, users will be able to filter streams by tags within a directory or across different games on the Browse page, in order to better find the sort of streams they want to watch.
The closure of Communities and addition of tags is being planned for mid-September, says Twitch.
Twitch launched Communities just last year, with the goal of better catering to users’ unique interests. For example, different types of gaming, like retro, or different activities, like speedrunning, could then have their own community. There are also communities centered around titles like Fortnite Battle Royale, PUBG, League of Legends, and others, as well as those focused on creative endeavours like music, drawing, cooking, cosplay, and more.
But the system has become less helpful as Twitch itself, the number of streamers and the number of communities grew. Today, there’s a lot of overlap between different Communities or between Communities and games, says Twitch.
This is attributable, in part, to the open nature of Communities – there are many with similar names, and no good way to tell what makes them different from one another at first glance.
“Communities were one solution for giving viewers information to help them decide what to watch, but viewers weren’t able to see that information while browsing within a directory they were interested in,” the company noted in an announcement.
It also found that Communities weren’t driving viewers to watch streams – in fact less than 3% of Twitch viewership was from users who found streams through the Communities feature. That points to a pretty broad failure of Communities serving as a discovery feature.
Twitch now hopes that the implementation of tags will make things better on that front.
The company says it will add tags to the site in mid-September, and these will be used to identify a stream across Twitch’s directory pages, the homepage, search, channel pages, and everywhere else. The main Directory pages and the Browse page will also be able to be filtered by these tags, some of which will be auto-generated.
Twitch says it will automatically add tags like game genres, and some in-game features it can auto-detect – another project it now has in the works. But most of the tags will be selected by the streamer – not user-generated, to be clear, but selected.
Streamers will be able to suggest new tags, however.
The tags will appear alongside the video thumbnail, stream title, and the game or category being streamed.
The change is one that speaks to the limitations of portal-like interfaces being used to access a large amount of information – that is, browsing to a particular section to find things you like, then scrolling through those results takes too much time. It isn’t that helpful in the long run. Tagging lets users filter information, paring down, in this case, a large number of Twitch streams to find just those you like.
That being said, not all Twitch users are happy about the changes. But some are happy about it and others are cautiously optimistic about tagging.
So in case you haven’t heard the news, @Twitch is removing Communities because “they werent being used” which means that The Cookout Community page that we’ve built up over this past year wont exist a month from now. We will have to come up with new ways to find each other. pic.twitter.com/95fKSgTwB0
— The Villain. (@DennyVonDoom) August 9, 2018
It is with a heavy heart i must share the sad news,That Twitch Communities will be removed,say goodbye to Communities we are being introduced to Tags. Unsure on how this will work out on twitch. I only have but one thing to say, Everything We Do Will Remain The Same #CESupport pic.twitter.com/OjkGXjoYgP
— Letseuq [CE] (@Letseuqion) August 10, 2018
We feel communities gave streamers a sense of self identity that was much needed
It is worrisome to see tags implemented instead of more freeform communties as it removes agency from the streamers in how they choose to define their stream and themselves.
What are your thoughts?
— TwitchKittens (@TwitchKittens) August 9, 2018
It’s a shame that @Twitch are removing Communities, but the implementation of tags is a really cool idea, and I look forward to the possibility of seeing a #StreamersConnected tag.
— Lt Zonda [SC] (@LTZONDA) August 9, 2018
I’m happy with it to be honest, 3 communities is extremely limiting anyway especially when the majority of people have more than 3. I dunno how anyone was supposed to find community pages easily, think more traffic came from external sources and game listings than community pages
— OK Sauce (@oksaucedesu) August 10, 2018
Honesty, I don’t see how this’ll hurt anyone. You can still make communities outside of Twitch. Then you can just use a tag instead. Same idea really. What is a community? A bunch of people using the same tag? I’m still not even part of a community.
— Vanilla Bizcotti (@VanBiztheRapper) August 10, 2018
The interesting thing about @Twitch rolling out this tags feature is that they’re gonna eventually include them on mobile….which they never did for Communities. So how can you accurately measure the usefulness of the Communities feature if not everybody had access to it?
— Jae. (@JaeTheTerrible) August 10, 2018
Everyone is getting up in arms about Twitch removing communities. Believe it or not, communities can be used to push away gamers just as much as bring them together.
— Vanilla Bizcotti (@VanBiztheRapper) August 10, 2018
Twitch says tagging will first launch on the web, and the company will then listen to feedback about missing tags before launching the feature on mobile.
The mid-September launch date could change, but is the target for now.