from Pradodesign Palo Alto Networks to acquire Demisto for $560M
Palo Alto Networks announced today that it intends to acquire security startup, Demisto, for $560 million.
The company sees a tool that can help enhance the Palo Alto security portfolio by adding a higher level of automation. “The addition of Demisto’s orchestration and automation technologies will accelerate Palo Alto Networks Application Framework strategy and serve as a critical step forward in the company’s aim to deliver immediate threat prevention and response for security teams,” the company explained in a statement.
Palo Alto also hopes that Demisto’s automated solutions will help accelerate its AI and machine learning capabilities to bring intelligent automation across the platform. The company brings more than technology, of course. It also brings its 150 customers to Palo Alto, a quarter of which are in the Fortune 500.
Prior to being acquired, Demisto had raised $69 million from Accel, Greylock, Stewart McClure and others. We covered the company’s $6 million Series A, and what the investors saw was a platform that enabled security professionals with a range of backgrounds and skill levels to communicate with one another, while automating security tasks across a variety of security tools.
Here’s how Demisto CEO Slavik Markovich described his company in that funding article:
“If you look at the security space, each company has its own API and UI to run their [product]. What customers don’t have is a cross-product workflow,” Demisto CEO and co-founder Slavik Markovich told TechCrunch. That’s what Demisto is attempting to solve with this product.
With an acquisition price of $560 million after raising $69 million, it would appear that Demisto has given its investors a healthy return, although rumors prior to the sale had the price pegged higher. Its customers will have to wait and see what impact becoming part of a much larger organization will have on Demisto’s products and services. The larger company offers much greater resources, but also brings a level of uncertainty, as in any acquisition scenario.
The acquisition is expected to close in the company’s third quarter, which should be some time in the next few months. As always, the acquisition is subject to regulatory approval.
Demisto emerges from stealth with $6M Series A and smart bot to help automate security ops
from Pradodesign Morpheus Hotel | Zaha Hadid Architects
Morpheus Hotel designed by Zaha Hadid Architects, Asia’s most popular entertainment destination, Macau welcomed more than 32 million tourists in 2017, with visitor numbers increasing every year. Located in Cotai, Macau, City of Dreams is a leading integrated resort including a casino, two theatres, shopping district, 20 restaurants and four hotels.
Informed by the fluid forms within China’s rich traditions of jade carving, the Morpheus’ design combines dramatic public spaces and generous guest rooms with innovative engineering and formal cohesion.
Conceived as a vertical extrusion of its rectangular footprint, a series of voids is carved through its center to create an urban window connecting the hotel’s interior communal spaces with the city and generating the sculptural forms that define the hotel’s public spaces.Linked at ground level with the surrounding three-storey podium of the City of Dreams resort, the Morpheus houses 770 guest rooms, suites and sky villas, and includes civic spaces, meeting and event facilities, gaming rooms, lobby atrium, restaurants, spa and rooftop pool, as well as extensive back-of-house areas and ancillary facilities.
The design resolves the hotel’s many complex programmes within a single cohesive envelope. Zaha Hadid Architects (ZHA) was commissioned to build the hotel in 2012. At that time, foundations were already in place of a condominium tower that did not progress.
ZHA designed the Morpheus as a simple extrusion of the existing abandoned foundations; using this rectangular footprint to define a 40-story building of two internal vertical circulation cores connected at podium and roof levels where the many guest amenities were required.This extrusion generated a monolithic block making best use its development envelope that is restricted to a 160m height by local planning codes. This block was then ‘carved’ with voids.
The underlying diagram of the hotel’s design is a pair of towers connected at ground and roof levels. The central atrium in-between these towers runs the height of the hotel and is traversed by external voids that connect the north and south facades. These voids create the urban window that links the hotel’s interior communal spaces with the city.
Three horizontal vortices generate the voids through the building and define the hotel’s dramatic internal public spaces; creating unique corner suites with spectacular views of both the atrium and the city. This arrangement maximizes the number of hotel rooms with external views and guarantees an equal room distribution on either side of the building.
In-between the free-form voids that traverse the atrium, a series of bridges create unique spaces for the hotel’s restaurants, bars and guest lounges by renowned chefs including Alain Ducasse and Pierre Hermé.The atrium’s twelve glass elevators provide guests with remarkable views of the hotel’s interior and exterior as they travel between the voids of the building.
As one of the world’s leading hotels, the Morpheus’ interior spaces necessitated a high degree of adaptability to accommodate the many varying requirements of its guest amenities. The building’s exoskeleton optimizes the interiors by creating spaces that are uninterrupted by supporting walls or columns.
The world’s first free-form high-rise exoskeleton, its rich pattern of structural members at lower levels progresses upwards to a less dense grid of lighter members at its summit.
Morpheus draws on a ZHA’s 40 years of research into the integration of interior and exterior, civic and private, solid and void, Cartesian and Einsteinian. Space is woven within a structure to tie disparate programmes together and constantly make connections.Viviana Muscettola, ZHA’s project director explains, “Morpheus combines its optimal arrangement with structural integrity and sculptural form. The design is intriguing as it makes no reference to traditional architectural typologies.
“Macau’s buildings have previously referenced architecture styles from around the world. Morpheus has evolved from its unique environment and site conditions as a new architecture expressly of this city.
“The expertise of all members of the Morpheus team has created new possibilities for architecture,” continued Muscettola. “The comprehensive parametric model combined all of the hotel’s aesthetic, structural and fabrication requirements and will radically change how our built environment is planned and constructed.”
Lawrence Ho, chairman, and CEO of Melco Resorts said, “From the very beginning, we shared ZHA’s vision and determination to push boundaries. Morpheus offers a journey of the imagination. From the curved exterior to the dramatic interior spaces, it pleases the eye and excites the senses: a contemporary masterpiece to be enjoyed by many generations to come.”Project Info:
Architects: Zaha Hadid Architects
Location: Cotai, Macao
Design: Zaha Hadid and Patrik Schumacher
Client: Melco Resorts & Entertainment
Area: 147860.0 m2
Project Year: 2018
Photographs: Ivan Dupont, Virgile Simon Bertrand
Project Name: Morpheus Hotel
The post Morpheus Hotel | Zaha Hadid Architects appeared first on Arch2O.com.
from Pradodesign Medal.tv’s clipping service allows gamers to share the moments of their digital lives
As online gaming becomes the new social forum for living out virtual lives, a new startup called Medal.tv has raised $3.5 million for its in-game clipping service to capture and share the Kodak moments and digital memories that are increasingly happening in places like Fortnite or Apex Legends.
Digital worlds like Fortnite are now far more than just a massively multiplayer gaming space. They’re places where communities form, where social conversations happen, and where, increasingly, people are spending the bulk of their time online. They even host concerts — like the one from EDM artist, Marshmello, which drew (according to the DJ himself) roughly 10 million players onto the platform.
While several services exist to provide clips of live streams from gamers who broadcast on platforms like Twitch, Medal.tv bills itself as the first to offer clipping services for the private games that more casual gamers play among friends and far flung strangers around the world.
“Essentially the next generation is spending the same time inside games that we used to playing sports outside and things like that,” says Medal.tv’s co-founder and chief executive, Pim DeWitte. “It’s not possible to tell how far it will go. People will capture as many if not more moments for the reason that it’s simpler.”
The company marks a return to the world of gaming for DeWitte, a serial entrepreneur who first started coding when he was 13 years old.
Hailing from a small town in the Netherlands called Nijmegen, DeWitte first reaped the rewards of startup success with a gaming company called SoulSplit. Built on the back of his popular YouTube channel the SoulSplit game was launched with DeWitte’s childhood friend, Iggy Harmsen, and a fellow online gamer, Josh Lipson who came on board as SoulSplit’s chief technology officer.
At its height, Soulsplit was bringing in $1 million in revenue and employed roughly 30 people, according to interviews with DeWitte.
The company shut down in 2015 and the co-founders split up to pursue other projects. For DeWitte that meant a stint working with Doctors Without Borders on an app called MapSwipe that would use satellite imagery to better locate people in the event of a humanitarian crisis. He also helped the non-profit develop a tablet that could be used by doctors deployed to treat Ebola outbreaks.
Then in 2017, as social gaming was becoming more popular on games like Fortnite, DeWitte and his co-founders returned to the industry to launch Medal.tv.
It initially started as a marketing tool to get people interested in playing the games that DeWitte and his co-founders were hoping to develop. But as the clipping service took off, DeWitte and co. realized that they potentially had a more interesting social service on their hands.
“We were going to build a mobile app and were going to load a bunch of videos of people playing games and then we’re going to load videos of our games,” DeWitte says.
The service allows users to capture the last 15 seconds of gameplay using different recording mechanisms based on game type. Medal.tv captures gameplay on a device and users can opt-in to record sound as well.
“It is programmed so that it only records the game,” DeWitte says. “There is no inbound connection. It only calls for the API [and] all of the things that would be somewhat dangerous from a privacy perspective are all opt-in.”
There are roughly 30,000 users on the platform every week and around 15,000 daily active users, according to DeWitte. Launched last May, the company has been growing between 5% and 10% weekly, according to DeWitte. Typically, users are sharing clips through Discord, WhatsApp and Instagram direct messages, DeWitte said.
In addition to the consumer-facing clipping service, Medal also offers a data collection service that aggregates information about the clips that are shared by Medal’s users so game developers and streamers can get a sense of how clips are being shared across what platform.
“We look at clips as a form of communication and in most activity that we see, that’s how it’s being used,” says DeWitte.
But that information is also valuable to esports organizations to determine where they need to allocate new resources.
“Medal.tv Metrics is spectacular,” said Peter Levin, Chairman of the Immortals esports organization, in a statement. “With it, any gaming organization gains clear, actionable insights into the organic reach of their content, and can build a roadmap to increase it in a measurable way.”
The activity that Medal was seeing was impressive enough to attract the attention of investors led by Backed VC and Initial Capital. Ridge Ventures, Makers Fund, and Social Starts, all participated in the company’s $3.5 million round as well, with Alex Brunicki, a founding partner at Backed, and Matteo Vallone, principal at Initial, joining the company’s board.
“Emerging generations are experiencing moments inside games the same way we used to with sports and festivals growing up. Digital and physical identity are merging and the technology for gamers hasn’t evolved to support that.” said Alex Brunicki, partner at Backed.vc, in a statement.
Medal’s platform works with games like Apex Legends, Fortnite, Roblox, Minecraft and Oldschool Runescape (where DeWitte first cut his teeth in gaming).
“Friends are the main driver of game discovery, and game developers benefit from shareable games as a result. Medal.tv is trying to enable that without the complexity of streaming” said Vallone, who previously headed up games for Google Play Europe, and now sits on the Medal board.
from Pradodesign Samsung’s ad for the Galaxy S10 leaks
If you think you knew everything there’s to know about the Samsung Galaxy S10, the company’s Norwegian ad has now leaked on YouTube. It matches up with devices that have already leaked over the past couple of months. But there are some additional features that haven’t been discussed yet.
The most glaring change is that Samsung is opting for a pinhole cutout in the corner of the screen instead of an iPhone-style notch. The S10 will have a rounded hole while the S10+ will get an oblong hole punch with a couple of front-facing camera sensors.
As you can see in the ad, Samsung has integrated the fingerprint sensor in the display. It’s still unclear whether you’ll be able to touch any part of the screen, but the ad shows that you’ll be able to put your finger right above the USB-C connector to unlock your phone.
The photo gallery app will get a new tab for stories. It sounds like you’ll be able to create stories using the default camera app without having to use Instagram or Snapchat.
In addition to wireless charging, the S10 will be able to act as a wireless charger. For instance, you’ll be able to recharge the company’s AirPods-like earbuds using your phone.
Rumor has it that Samsung will also release a third device this year. In addition to the usual S10 (6.1-inch display), the S10+ (6.4-inch display), there could be a cheaper 5.8-inch phone. This variant could feature an LCD display, and two cameras on the back instead of three.
And yet, the ad only shows two phones. It’s unclear whether Samsung will run separate advertising campaigns or launch that cheaper phone at a later date.
from Pradodesign Walmart’s U.S. e-commerce sales up 43% in Q4, thanks to growing online grocery business
Walmart this morning posted strong holiday sales growth for its holiday quarter, with U.S. sales up 4.2 percent over the same time last year, and a 43 percent rise in Walmart’s U.S. e-commerce sales. The retailer topped analyst expectations, with $138.8 billion in revenue for the quarter, just ahead of the forecasted $138.76 billion; and earnings per share of $1.41, ahead of analysts’ estimates of $1.33.
Most notably, Walmart attributed the strong e-commerce growth to the expansion of its grocery pickup and delivery businesses, and a broader assortment on Walmart.com.
The company has been challenging Amazon, Instacart, Target’s Shipt, and others on grocery. It had toyed with the idea for years, before figuring out a model that made sense and didn’t lose money. With grocery pickup, Walmart offers an alternative to the higher cost of using grocery delivery services, while still allowing for convenience, as its customers can skip shopping the aisles and instead remain in their cars while groceries are loaded into the trunk.
More recently, the company began working with a network of partners to offer grocery delivery to customers’ homes. It has ended relationships with Uber, Lyft, and Deliv while adding new partners like Point Pickup, Skipcart, AxleHire and Roadie, and shifting business to partners like Postmates and DoorDash.
Today, Walmart’s grocery pickup service is available at more than 2,100 Walmart locations and delivery is offered at nearly 800. It expects to offer pickup at 3,100 locations and delivery at 1,600 locations by the end of fiscal year 2020, it says.
Meanwhile, Walmart has been working to expand its assortment online and offer more types of shopping experiences. For example, in fiscal year 2019, the retailer launched the high-end Lord & Taylor shop on the site; added 3D virtual shopping in its Home category; launched a sports fan-focused Fanatics shop; introduced a new Nursery destination on Walmart.com; began adding merchandise from its acquired brands to the main website; and launched Walmart eBooks in partnership with Kobo; among other things.
Walmart has also made shipping to your home more affordable. In 2017, Walmart introduced an alternative to Amazon’s pricier Prime membership with free, two-day shipping on orders of $35 or more. This past year, it expanded free, two-day shipping to its marketplace items by working with hundreds of its top sellers, and third-party fulfillment providers, like Deliverr.
The company last year also launched a new, more personalized website, which included a revamped Home section, as well as a cleaner, more modern design and sections that showcased items trending in the shoppers’ local area. The redesigned website made it easier to order groceries and reorder favorites, too.
In November, eMarketer noted Walmart had overtaken Apple to become the No. 3 online retailer in the U.S., with Walmart (including its Jet and Sam’s Club brands) poised to capture 4 percent of all online retail by year-end. Amazon, of course, remained No. 1, followed by eBay.
“Progress on initiatives to accelerate growth, along with a favorable economic environment, helped us deliver strong comp sales and gain market share,” said Walmart CEO Doug McMillion, in a statement. “We’re excited about the work we’re doing to reach customers in a more digitally-connected way. Our commitment to the customer is clear – we’ll be there when, where and how they want to shop and deliver new, convenient experiences that are uniquely Walmart.”
from Pradodesign Is That Dagobah? No, Just a Real-Life Magical Forest Neil Burnell’s photographs of Wistman’s Wood in Devon, England evoke comparisons to ‘Star Wars’ and ‘The Lord of the Rings’. https://ift.tt/2DSfS1p http://bit.ly/1P9I4xH
from Pradodesign Slack off. Send videos instead with $11M-funded Loom
If a picture is worth a thousand words, how many emails can you replace with a video? As offices fragment into remote teams, work becomes more visual, and social media makes us more comfortable on camera, it’s time for collaboration to go beyond text. That’s the idea behind Loom, a fast-rising startup that equips enterprises with instant video messaging tools. In a click, you can film yourself or narrate a screenshare to get an idea across in a more vivid, personal way. Instead of scheduling a video call, employees can asynchronously discuss projects or give ‘stand-up’ updates without massive disruptions to their workflow.
In the 2.5 years since launch, Loom has signed up 1.1 million users from 18,000 companies. And that was just as a Chrome extension. Today Loom launches its PC and Mac apps that give it a dedicated presence in your digital workspace. Whether you’re communicating across the room or across the globe, “Loom is the next best thing to being there” co-founder Shahed Khan tells me.
Now Loom is ready to spin up bigger sales and product teams thanks to an $11 million Series A led by Kleiner Perkins. The firm’s partner Ilya Fushman, formally Dropbox’s head of business and corporate development, will join Loom’s board. He’ll shepherd through today’s launch of its $10 per month per user Pro version that offers HD recording, calls-to-action at the end of videos, clip editing, live annotation drawings, and analytics to see who actually watched like they’re supposed to.
“We’re ditching the suits and ties and bringing our whole selves to work. We’re emailing and messaging like never before. but though we may be more connected, we’re further apart” Khan tells me. “We want to make it very easy to bring the humanity back in.”
Loom co-founder Shahed Khan
Back in 2016, Loom was just trying to survive. Khan had worked at Upfront Ventures after a stint as a product designer at website builder Weebly. Him and two close friends, Joe Thomas and Vinay Hiremath, started Opentest to let app makers get usabilty feedback from experts via video. But after six months and going through the NFX accelerator, they were running out of bootstrapped money. That’s when they realized it was the video messaging that could be a business as teams sought to keep in touch with members working from home or remotely.
Together they launched Loom in mid-2016, raising a pre-seed and seed round amounting to $4 million. Part of its secret sauce is that Loom immediately starts uploading bytes of your video while you’re still recording so it’s ready to send the moment you’re finished. That makes sharing your face, voice and screen feel as seamless as firing off a Slack message, but with more emotion and nuance.
“Sales teams use it to close more deals by sending personalized messages to leads. Marketing teams use Loom to walk through internal presentations and social posts. Product teams use Loom to capture bugs, stand ups, etc” Khan explains.
Loom has grown to a 16-person team that will expand thanks to the new $11 million Series A from Kleiner, Slack, Cue founder Daniel Gross, and actor Jared Leto that brings it to $15 million in funding. They predict the new desktop apps that open Loom to a larger market will see it spread from team to team for both internal collaboration and external discussions from focus groups to customer service.
Loom will have to hope that after becoming popular at a company, managers will pay for the Pro version that shows exactly how long each viewer watched for. That could clue them in that they need to be more concise, or that someone is cutting corners on training and cooperation. It’s also a great way to onboard new employees. “Just watch this collection of videos and let us know what you don’t understand.”
Next Loom will have to figure out a mobile strategy — something it surprisingly lacks. Khan imagines users being able to record quick clips from their phone to relay updates from travel and client meetings. It also plans to build out voice transcription to add automatic subtitles to videos and even divide videos into thematic sections you can fast-forward between. Loom will have to stay ahead of competitors like Vidyard’s GoVideo and Wistia’s Soapbox that have cropped up since its launch. But Khan says Loom looms largest in the space thanks to customers at Uber, Dropbox, Airbnb, Red Bull, and 1100 employees at Hubspot.
“The overall space of collaboration tools is becoming deeper than just email + docs” says Fushman, citing Slack, Zoom, Dropbox Paper, Coda, Notion, Intercom, Productboard, and Figma. To get things done the fastest, businesses are cobbling together B2B software so they can skip building it in-house and focus on their own product.
No piece of enterprise software has to solve everything. But Loom is dependent on apps like Slack, Google Docs, Convo, and Asana. Since it lacks a social or identity layer, you’ll need to send the links to your videos through another service. Loom should really build its own video messaging system into its desktop app. But at least Slack is an investor, and Khan says “they’re trying to be the hub of text-based in communication” and the soon-to-be-public unicorn tells him anything it does in video will focus on real-time interaction.
Still the biggest threat to Loom is apathy. People already feel overwhelmed with Slack and email, and if recording videos comes off as more of a chore than an efficiency, workers will stick to text. But Khan thinks the ubiquity of Instagram Stories is making it seem natural to jump on camera briefly. And the advantage is that you don’t need a bunch of time-wasting pleasantries to ensure no one misinterprets your message as sarcastic or pissed off.
Khan concludes “We believe instantly sharable video can foster more authentic communication between people at work, and convey complex scenarios and ideas with empathy.”
from Pradodesign IFTTT co-founder Linden Tibbets steps down as CEO, replaced by turnaround specialist Chris Kibarian
After raising $24 million in funding led by Salesforce in April 2018, the startup IFTTT — which provides an API platform so that people can create short scripts for apps to work together — has announced that its co-founder Linden Tibbets has stepped down as CEO after 10 years leading the company. Chris Kibarian, who most recently was the CEO of Monster.com owner Randstad Digital Ventures, has taken on the role, and joined the board in the process. Tibbets, meanwhile, is staying on as IFTTT’s chief design officer.
Kibarian is a self-described turnaround specialist who has worked across a diverse set of businesses. In addition to restructuring Monster — a legacy from the first dot-com boom that was acquired for $429 million in 2016 — it got causes-based crowdfunding platform YouCaring into fighting form under its private equity owner. (YouCaring eventually bought Generosity.com from Indiegogo and then itself got acquired by GoFundMe.)
At IFTTT, his task will be to “realize IFTTT’s full potential and become the connectivity platform trusted by every person and business in the world,” Tibbets notes in a Medium post.
It’s notable that when IFTTT announced $24 million in funding last year, it was the first infusion of money to come to the company in four years — a relatively long time in the world of Silicon Valley startups. In the interim the company had made a few moves to launch new products, including those generating revenue, but had largely operated without much fanfare or attention (a little like the functional premise of IFTTT itself, to be honest).
On the other hand, the startup has some strong investors who appear to be rooting for it. In addition to Salesforce, its backers include IBM and the Chamberlain Group (best known for a variety of brands for automatic entry gates and garage door openers), Fenox Venture Capital, Andreessen Horowitz, Betaworks, Greylock, NEA, Norwest, SV Angels and more.
And in another, if modest, sign of optimism, between 2014 and 2018 IFTTT’s valuation went up. Its current valuation, according to PitchBook, is $249 million, compared to its post-money valuation of just under $210 million in 2014.
However, looking at the wider industry, you can see where IFTTT may have stalled in its growth, or at least in realising its full potential, as Tibbets puts it.
Tibbets writes that 2018 was “the best year in our company’s history” — noting record usage and over 700 services available for linking on its platform across verticals like retail, banking, food, automotive, government, health, education, and entertainment — but he doesn’t break out any specific usage numbers.
Last year, when it announced funding, the company said it had 14 million registered consumers (it did not disclose how many were active), 75 million Applets since launch, more than 5,000 active developers building services and more than 140,000 building Applets on the IFTTT Platform. Products from Google, Microsoft, Amazon, Twitter, BMW, Samsung, IBM, MyQ, and Verizon are among those touched by IFTTT scripts.
However, the wider landscape for connecting different apps together (IFTTT stands for “if this then that”) has been a tricky one to develop as a business.
Ordinary consumers — beyond early-adopting power users — may not be as likely to want to build such scripts (or “recipes” as IFTTT once called them before rebranding to “Applets”), and the most obvious integrations now often come as standard features in products or apps themselves.
Developers, meanwhile, may want to write their own scripts or use more sophisticated platforms that can provide deeper analytics or functionality around an integration. (For example, there are competing services like Microsoft’s Flow, and products that provide their own integration functionality that replace the need for using IFTTT, such as Alexa from Amazon, even while there are also ways to write integration scripts for Amazon products via IFTTT.)
“The biggest development in 2018 wasn’t growth in usage or our ecosystem, but growth for our business,” Tibbets writes tellingly. “We found concrete validation that connectivity is a real challenge for any brand looking to grow and retain their customers.”
I had thought that was actually IFTTT’s mission from the start. More to the point, if Kibarian can best figure out how to fit IFTTT into the current market, then that might turn out to be the most lucrative Applet of all.
from Pradodesign Linked: Daily Mail Reimagined
Budapest-based kissmiklos reimagines the UK’s tabloid, Daily Mail, as a more sophisticated publication to compete with The New York Times and The Guardian. http://bit.ly/2EhXNLA http://bit.ly/2ttvPqk http://bit.ly/1P9I4xH
from Pradodesign Noted: New Name, Logo, and Identity for Keap by Pentagram
(Est. 2001, originally Infusionsoft) “Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM [customer relationship management] and marketing automation software for small business serves more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizona with offices in San Francisco and Atlanta.”
Pentagram (New York, NY; partner, Luke Hayman)
Pentagram project pageKeap press release
Relevant quoteThe Keap wordmark is bold, simple and friendly. The arrow instantly conveys how Keap helps its users: connecting, streamlining, organizing, and bringing order to their work. The symbol can be used to visually represent movement and flow, indicate a direction or sequence, or illustrate a path of movement through complex systems.The new name Keap represents the perseverance small businesses put in each day to keep going, keep serving and keep growing. Short and memorable, it suggests creating order and providing service. (The company’s flagship product, Infusionsoft, is now known as Infusionsoft by Keap.) Along with the name, Pentagram worked on brand messaging that is simple, straightforward and easy to follow, just like the software.The Keap arrow comes to life in a secondary graphic language inspired by flowcharts, diagrams and decision trees, used in brand expressions like promotional collateral, advertising and motion graphics.
Images (opinion after)
Various poster-like applications.
New employee kit.
The old name and logo were extra software-y but it could have literally been software for anything, from bovine inventory to elevator maintenance. I like the allusion of the new name to “keeping” and “retaining”, given that it’s a customer relationship management application even though my inner spelling alarm system keeps keaps going off. The logo… I doubt it will get any love in the comments and I’m not a big fan either. I get what it’s doing — embedding an arrow in the “k” — but it looks like the upper arm of the “k” gave up and fell flat on its face. It’s a hard letter to manipulate and the result is a little forced but, admittedly, still readable. AND it’s not a straight-up geometric sans. I like the complementary arrows and how they come together in formation. The dotted grid and large serif used in some of the applications are fine but somewhat random and not completely in tune with either the logo or the arrows. Perhaps the best stuff is the swag directly above that keeps things simple.